10 procent meer koopintentie dankzij Shelf Ready Packaging

76% of purchase decisions are made in-store, of which 82% are made within the first 4 seconds. To take full advantage of these four, very impressionable seconds, Shelf Ready Packaging (SRP) was designed, with the goal to improve in-store performance of fast moving consumer goods. Smurfit Kappa performed research towards the effect of such SRP on sales though marketing performance and customer experience.